Cookies are essentially small text files that are seemingly harmless, as they do not corrupt or retrieve any data stored on a computer. However, they may store data that can be used by third-party services for targeted advertisements. This creates privacy concerns among people as the cookies record their online activities and share with a third-party without their knowledge. Read more about cookies here.
- "How Cookies are Used" part, to explain the details of the cookies, and how and why the cookies are used.
- "How to Opt-out of Cookies" part, to let the users know how they can opt-out of the cookies used by the website. This can be either through a mechanism available on the website or browser settings.
The GDPR says that the data that cookie collects may be used to identify an
individual if combined with additional information. This alone makes cookies worthy of close reviews.
While most cookies are harmless and help in providing a better user experience, they can also be a cause of concern for the users' online privacy. Many websites use the values stored in the cookies to create user profiles based on their activities online. These may include personally identifiable data. While these data help create a more personalized browsing experience for the user, they are sometimes also shared with third-party service providers.
So, the websites must be clear and transparent about the cookies that they use, and the users also have the right to know about it.
One can argue that the cookies only collect the data that the users have
voluntarily given while browsing through the internet. However, most of the time, the users are not aware that the cookies store their activities, like online searches, clicking on an ad, social media interaction, etc., in any form. And many times, the users may not even be aware of what cookies are. So, it is the responsibility of the websites to inform their users about the information collected.
- The document should be concise, transparent, accessible, and written in plain and clear language.
- The purpose of each cookie used on the website should be clearly stated.
- The duration for how long each cookie is installed on the users' browser should be mentioned.
- Clearly explain where the data is stored and with whom the data is shared.
- Should explain how to reject or opt-out of the cookies.
Some of the examples of cookie policies that check the above criteria are listed below:
Disclaimer: Please note that we made it a point to deliver the most accurate information possible in this article. However, it does not represent legal advice. To know what is best for their website to fully comply with the law, the website owners should seek legal assistance.