Still, so many websites have confusing or ambiguous privacy policies that users tend to dislike. This is why we strongly suggest you write a GDPR-complying website policy that is easy to understand. Your visitors will respect you more and trust you more for it. If you don't know how to write an understandable website policy, just keep reading.
Here are our top tips for writing a website policy that your visitors will easily understand.
Create Distinct Sections
Here are some of the most important points every GDPR- complying website policy needs to cover:
- what type of personal data do you collect
- why do you collect it
- how do you collect it
- how will you use it
- how is it protected
All of those points are crucial for your website visitors, so you have to ensure they can easily track down each of them. It will motivate your visitors to stay on your website and feel safe about the actions they take during that time.
Divide your policy into sections using a clear subheading to tell them what each section is about. Use larger fonts for the subheadings and create bullet points or numbered lists.
Use Everyday Language
Per Art. 12 of GDPR, the communication related to data processing needs to be “concise, transparent, intelligible and easily accessible form, using clear and plain language.”
Keep in mind your visitors all differ in terms of:
- social status
- level of expertise in your industry
That means that not everyone will understand your policy unless you write it using everyday language.
This doesn’t mean you should simplify the content. It means you should try and present it in a way that will make it easy to process and comprehend.
Here’s what that implies:
- use everyday language
- use a simple, clear style of writing
- if you use technical terms, provide a simple explanation for each one
- avoid overly formal expressions
In case you need some extra help with adjusting your writing style, make sure to check out this best writing websites page. You can find professional help in writing your website policy and make it more suitable for your visitors.
Be Concise and to the Point
Another thing you want to take care of is the length of your website policy. Your visitors will be grateful if you make it as short but as clear as possible.
This is why you should stick to conciseness.
Here’s what we mean by that:
- write short sentences
- make your point loud and clear
- make sure your main message is easy to understand
In addition, you should remove anything unnecessary. Remove redundant words, phrases, or even sections.
For example, Amazon is a great example of a GDPR complying website policy without redundancy and concisely delivered valuable information.
- what are cookies
- how you collect data using cookies
- which cookies are necessary and which are not
- how to opt-out of cookies
And, if you want a hand with any of the stages in this writing process, check out this Grabmyessay review. See if they offer any services that you'd find useful and helpful.
A polished and understandable website policy will significantly improve your digital marketing strategy.
Your website policy needs to be written professionally and with a lot of attention to detail. This is the only way your visitors will understand it easily.
Use and follow the tips we’ve shared above to make sure you’re doing it the right way. Write a policy that is clear, simple, and delivers the message the right way.