How to Write Website Policy Your Visitors Can Easily Understand

By Daniela

Published on 24th Oct 2020

Your website is one of the main tools for communicating with your customers and target audience. It is one of your main representations and your mirror image. This is why you need to make sure you create a user-friendly website that nurtures quality relationships with everyone who visits it. And your privacy policy is one of the most important segments.

Still, so many websites have confusing or ambiguous privacy policies that users tend to dislike. This is why we strongly suggest you write a GDPR-complying website policy that is easy to understand. Your visitors will respect you more and trust you more for it. If you don't know how to write an understandable website policy, just keep reading.

Here are our top tips for writing a website policy that your visitors will easily understand.

Create Distinct Sections

Your privacy policy needs to discuss the different aspects of data collection, usage, and security. The best way to make all of this clear to your visitors is to create distinct sections.

That means that you should separate your privacy policy into different parts. Each section should cover a major point of the policy.

Here are some of the most important points every GDPR- complying website policy needs to cover:

  • what type of personal data do you collect
  • why do you collect it
  • how do you collect it
  • how will you use it
  • how is it protected

All of those points are crucial for your website visitors, so you have to ensure they can easily track down each of them. It will motivate your visitors to stay on your website and feel safe about the actions they take during that time. 

Divide your policy into sections using a clear subheading to tell them what each section is about. Use larger fonts for the subheadings and create bullet points or numbered lists.

Use Everyday Language

Per Art. 12 of GDPR, the communication related to data processing needs to be “concise, transparent, intelligible and easily accessible form, using clear and plain language.”

Keep in mind your visitors all differ in terms of:

  • background
  • education
  • social status
  • level of expertise in your industry

That means that not everyone will understand your policy unless you write it using everyday language.

This doesn’t mean you should simplify the content. It means you should try and present it in a way that will make it easy to process and comprehend.

Here’s what that implies:

  • use everyday language
  • use a simple, clear style of writing
  • if you use technical terms, provide a simple explanation for each one
  • avoid overly formal expressions

In case you need some extra help with adjusting your writing style, make sure to check out this best writing websites page. You can find professional help in writing your website policy and make it more suitable for your visitors. 

Be Concise and to the Point

Another thing you want to take care of is the length of your website policy. Your visitors will be grateful if you make it as short but as clear as possible.

This is why you should stick to conciseness.

Here’s what we mean by that:

  • write short sentences
  • make your point loud and clear
  • make sure your main message is easy to understand

In addition, you should remove anything unnecessary. Remove redundant words, phrases, or even sections.
For example, Amazon is a great example of a GDPR complying website policy without redundancy and concisely delivered valuable information.

Your website policy needs to include a GDPR Compliant Cookie Policy, which implies:

  • what are cookies
  • how you collect data using cookies
  • which cookies are necessary and which are not
  • how to opt-out of cookies

Since cookies are used to collect some data, it might be a privacy concern for the website visitors. That’s why you need a clear cookie policy.

And, if you want a hand with any of the stages in this writing process, check out this Grabmyessay review. See if they offer any services that you'd find useful and helpful.

A polished and understandable website policy will significantly improve your digital marketing strategy. 

Final Thoughts

Your website policy needs to be written professionally and with a lot of attention to detail. This is the only way your visitors will understand it easily.

Use and follow the tips we’ve shared above to make sure you’re doing it the right way. Write a policy that is clear, simple, and delivers the message the right way.

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Daniela McVicker is a professional copywriter and blogger. Currently, she’s applying her marketing and educational skills to create engaging content for the TopWritersReview website, where students can find useful learning guides and educational services reviews.

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