What is Google Tag Manager?
Google Tag Manager Logo
The software has a user-friendly interface that lets you manage the tags easily. You can edit and change the tags as required. It helps you track your page views, clicks, user data, and user behavior on your site. It has a two-factor authentication that ensures security.
Triggers activate tags. They are the events, such as page view, click, payment, or form submission, that fire the tags.
This article skims through the effect of the General Data Protection Regulation (GDPR) on using Google Tag Manager and how it can be compliant.
Google Tag Manager and GDPR Cookie Consent
- Obtain prior consent before loading cookies.
- Consent request should be clear, specific, and unambiguous.
- Cookies should load only after the affirmative opt-in from users.
- Users should be able to withdraw their consent at any time.
- And it should be easily accessible and user-friendly.
- Record the status of user consent received.
- Review and refresh the consent status periodically.
You can anonymize IP addresses, which is personal data per GDPR, by changing the settings. In your Google Tag Manager:
Edit the tag -> More Settings -> Fields to set -> Add a field -> set Field Name as ‘anonymizeIp’ and its Value ‘true’
It sets the last octet of the IPV4 Ip addresses and the last 80 bits of the IPV6 IP addresses to zeroes. For example, an IPV4 address 121.314.31.144 changes to 121.314.32.0. In this way, the IP address cannot be used to link to a particular user.
Read more about how to manage consent under the GDPR here and how to create GDPR-compliant cookie banners here.
How CookieYes Can Help
Using Google Tag Manager is easy and saves you a lot of time from the hassle of hard coding. However, you still need to manage the cookie consent on your website. CookieYes helps your website in complying with the GDPR by providing cookie consent solutions. Fully customizable cookie banners are available for different types of cookie consent. The website owner can customize the banner per their requirement using simple steps. It automatically blocks third-party cookies before the users give their consent. All you have to do is sign up for a free account!
|Disclaimer: The purpose of this article is to share general information with the readers. For any legal compliance-related assistance, please consult a lawyer or professional specialized in the field.|
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