The General Data Protection Regulation (GDPR) makes it mandatory for companies and organizations that serve the EU to be transparent about the data that they collect from their online users. Cookies are one of the ways websites collect and use people’s personal data. This article shows some of the best examples of how different websites are taking cookie consent from their users per GDPR standards.
Recommended reading: Ultimate Guide to GDPR
Why is GDPR Cookie Consent necessary?
Most of the time, users are not even aware of the fact that the website is collecting their data. When a user visits a website, it installs cookies on the user's browser. There are cookies without which a website cannot function properly, like the cookies that store a user's login information. These cookies do not usually track any user data. They get deleted from the browser after a while, posing no threat to the users' privacy.
However, some third parties like Google Analytics or Facebook Pixel use tracking scripts to install cookies. These data can then later be used by the website or other third parties, mainly for targeted advertisements. Such tracking cookies provide more personalized content and ads to the users, improving their experience surfing through the internet. But it also develops privacy concerns among people.
Read more about cookies and how they track users here.
Read more about GDPR Cookie Consent here.
GDPR Cookie Consent Examples
Here are some examples of websites that have implemented cookie notifications per the GDPR requirements.
Google Marketing Platform
With the banner still on the website, the user can navigate through the website even if the user has not agreed to the message cookie notification.
EU GDPR Compliant
The notification for this website does not cover any content of the site or make the user unable to browse through the website. However, the notification bar is noticeable and informs the users clearly about the cookies used on their website. The notification also informs the users of the types of cookies used on the site and how many scripts come under each type.
The cookie notification disappears after obtaining user consent. But the user can click on the button on the screen, which displays the cookie notification again, allowing the user to reconsider their consent.
The Times UK
The Times UK uses a detailed footer banner that provides links to its policies and a 'Purposes/Features' button to manage the cookie consent. It lists the type of cookies the site will use. Each one has a toggle switch that users can activate if they wish. The cookie banner only disappears after the user selects.